1. THE IMPACT OF SALES PROMOTION ON CUSTOMER'S LOYALTY IN THE NIGERIAN TELECOMMUNIC...

» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate br...Continue Reading »

Item Type: Project Material | 65 pages | 5,869 engagements |

2. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

» ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched in recent years from attracting new customers to pr...Continue Reading »

Item Type: Project Material | 65 pages | 10,590 engagements |

3. MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES

» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronag...Continue Reading »

Item Type: Project Material | 65 pages | 6,140 engagements |

4. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL ...

» CHAPTER ONE INTRODUCTION1.1 BACKGROUND TO THE STUDYUdeagha, I. (1999, 227), defined personal selling as a process of conversing the sale of a company products or service by salesman or woman, it is a dynamic process involving direct contract between the seller of a product or services and the prospective buyers through oral or face to face or telephone discussion or written mail exchange o...Continue Reading »

Item Type: Project Material | 65 pages | 5,022 engagements |

5. THE EFFECTS OF CONSUMERISM IN MARKETING FAKE/COUNTERFEIT DRUGS IN NIGERIA

» CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and concerned citizens aimed at protecting them from practices that infringe upon their rights . Generally, ...Continue Reading »

Item Type: Project Material | 65 pages | 4,923 engagements |

6. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRI...

» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services...Continue Reading »

Item Type: Project Material | 65 pages | 8,070 engagements |

7. THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MAD...

» ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select thirty (30) staff of the compan...Continue Reading »

Item Type: Project Material | 65 pages | 5,096 engagements |

8. MARKETING RESEARCH AND IT'S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ...Continue Reading »

Item Type: Project Material | 65 pages | 5,496 engagements |

9. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY

» CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and s...Continue Reading »

Item Type: Project Material | 65 pages | 4,282 engagements |

10. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ...

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and sel...Continue Reading »

Item Type: Project Material | 65 pages | 5,387 engagements |

11. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

» CHAPTER ONE 1.1 INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their existence cannot be recognized, hence patronage may not be realized. Organization promote their good ...Continue Reading »

Item Type: Project Material | 65 pages | 6,842 engagements |

12. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS ON PATRONAGE

» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions, a detailed study of their various functions showed that they have common features and functions bu...Continue Reading »

Item Type: Project Material | 65 pages | 5,297 engagements |

13. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

» CHAPTER ONE INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite difficult for a manager to plan effectively. Forecasting help managers by reducing some of the uncertainties, thereby enabling them to develop more meaningful plans than they might otherwise. A forecast is a statement of the future. At one time or another, we ...Continue Reading »

Item Type: Project Material | 65 pages | 5,581 engagements |

14. EFFECT OF PROMOTIONAL TOOLS FOR IN PRODUCT MARKETING

» CHAPTER ONE Introduction1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix.Production and marketing of goods and services make room for pricing placement an...Continue Reading »

Item Type: Project Material | 65 pages | 4,467 engagements |

15. AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSIN...

» EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development for many small firms.The main purpose of this study is to examine the potential benefits and constraints associated with small business use of e commerce. The project firstl...Continue Reading »

Item Type: Project Material | 65 pages | 4,306 engagements |

16. EMPLOYER'S LIABILITY TO HID EMPLOYEE UNDER THE NIGERIAN CONTRACT OF EMPLOYMENT

» ABSTRACT The laws which govern employment occupy a position of considerable importance in any modern society. This is so because of the tremendous contributions which workers can make to national growth and development, as well as the general well being of the nation’s citizenry. Labour law has a vital role to play in the mobilization of the work force for national growth. The major players in e...Continue Reading »

Item Type: Project Material | 65 pages | 8,786 engagements |

17. THE MANAGEMENT OF BANKS AND THE RIGHT OF SHAREHOLDERS UNDER THE ASSET MANAGEMENT...

» ABSTRACT The Asset management corporation of Nigeria Act seeks to establish the Asset Management Corporation of Nigeria for the purpose of efficiently resolving the non – performing loan assets of banks in Nigeria and for related matters. Within the years under review of this study, the banking industry, as well as Nigeria economy was characterized by unprecedented financial and economic crisi...Continue Reading »

Item Type: Project Material | 65 pages | 9,404 engagements |

18. A SURVEY ON THE AFTERCARE SERVICE AND REINTEGRATION OF EX-CONVICTS IN NIGERIA

» CHAPTER ONE 1.1 Background to the Study 1.2 Statement of the Problem 1.3 Purpose of the Study The purpose of this study is to examine the aftercare service and reintegration of ex convicts in Nigeria, with particular reference to Akwa Ibom State. Specifically, the objectives of the study are: To examine the obstacles to reintegrating ex convicts in Akwa Ibom State. To ascertain the state of ...Continue Reading »

Item Type: Project Material | 65 pages | 7,058 engagements |

19. OIL SPILLAGE AND ENVIRONMENTAL DEGRADATION AN INDICTMENT TO HUMAN RIGHT AND ENVI...

» TABLE OF STATUTES Associated Gas Re injection Act, Cap 26, LFN 1990 40, 48, 65, 67 Constitution of the Federal Republic of Nigeria, 1999. 38, 39, 47, 55 60, 62 65, 104 Convention on the Prevention of Marine Pollution by Dumping of waste and other matters 1992 73, 86 U.N. Convention on the High Sea, 1958 �...Continue Reading »

Item Type: Project Material | 65 pages | 8,146 engagements |

20. CONFESSIONAL STATEMENT UTILITY IN CRIMINAL TRIALS

» A confession, proved as an exception to the rule against hearsay, is admissible as evidence of the truth of the matters adverse to the accused contained therein, if relevant to any matter in issue. It may, if the court thinks right, be relied upon to convict, even in the absence of other evidence. As Erie .J. said in R .v. Baldry1 “a confession well proved is the best evidence that can be prod...Continue Reading »

Item Type: Project Material | 65 pages | 7,618 engagements |

21. THE USE OF STATE BROADCAST MEDIA AS A PROPAGANDA MACHINERY BY STATE GOVERNMENT

» TABLE OF CONTENTS Title page .................................................................. i Approval page ............................................................ ii Dedication.................................................................. iii Acknowledgements...................................................... iv Table of contents.......................................................Continue Reading »

Item Type: Project Material | 65 pages | 5,277 engagements |

22. THE ROLE OF PUNCH NEWSPAPER IN CREATING AWARENESS AGAINST DRUG ABUSE

» Abstract The research examined The Role of Punch Newspaper in Creating Awareness against Drug Abuse” (A case study of Selected Residents in Lagos Nigeria).However, mass media especially newspaper have the power to influence the feelings and attitude of people while it also help in solving social problems which drug/substances abuse is one. Advertising messages and commercials in newspaper can...Continue Reading »

Item Type: Project Material | 65 pages | 6,694 engagements |

23. THE ROLE OF MEDIA IN THE MANAGEMENT OF ENVIRONMENTAL HEALTH ISSUES IN NIGERIA

» ABSTRACT The need for this study was to reveal that, no doubt health is the most essential ingredients of life. However, life remains worthless without good health that actually sustains human existence. Health as primary and rudimental to life the role of media to the management of environmental health will not be over emphasized in Nigeria if not the world at large. The role of media to enviro...Continue Reading »

Item Type: Project Material | 65 pages | 4,855 engagements |

24. THE IMPACT OF REPORTORIAL TECHNIQUES ON READING AUDIENCE

» Chapter One: Introduction 1.1 Background of the study Information dissemination is a vital tool for awareness creation and development in every human society, whether such a society is traditional or modern in nature. Information is usually disseminated to the members of the public who are considered as the target audience in form of news broadcasting, which is made possible by different me...Continue Reading »

Item Type: Project Material | 65 pages | 5,522 engagements |

25. CAREER ASPIRATIONS OF MASS COMMUNICATION UNDERGRADUATES

» CHAPTER ONE INTRODUCTION 1.1 Background of the study According to Agbo, (2015) career aspiration is a path one wishes profession to follow and further maintained that career aspiration is a vital process in an individual's life in that most students enter the teenage group and underpin most of the development task in this transition period strives to achieve long term goals (Ag...Continue Reading »

Item Type: Project Material | 65 pages | 6,180 engagements |

What's your project topic?

Items In Project Materials Listing | Final Year Research Project Topics & Materials In PDF & Doc | iproject